3 Common Entrepreneurial Mistakes

Avoid These
3 Common Entrepreneurial Mistakes for Faster Growth and More Profits!
August 2021
Newsletter Pro
During the first half of 2021, I’ve
spent a lot of time thinking about
my past, both personally and professionally.
The past is not something I typically spend a lot of
time thinking about. I’m a big fan of learning from
my mistakes and taking those lessons with me into
the future but not dwelling on what could have been.
I rarely ever go down the path of “If I had only …” I
prefer to spend my time focusing on creating a better
tomorrow, since tomorrow is something I can have
some influence on.
One of the areas I reflected on was the early days at
Newsletter Pro. I made three really big mistakes, and
had I known back then what I know now about growing
companies, Newsletter Pro would be substantially
bigger and better today. While I can’t go back and
change my past, hopefully my missed opportunities
and mistakes can have a positive effect on you and
your company’s future.
Lazy Summer Days In the early days, I had a few
summers filled with fear. I couldn’t understand why new
sales seemed to fall off a cliff in July and August. I did the
same marketing activities that I used the rest of the year,
but for whatever reason, new sales still
slowed. At one point, I wondered if I should
just take the summer off since it had become
so slow anyway. After careful consideration, I
decided to do just that and take a nice long break
over part of the summer. As expected, sales slowed,
just like in years past, but what I didn’t expect was that
by not keeping my foot on the gas during those summer
months, I actually slowed significantly in September and
October, too. Historically, those are two very good sales
months for us. I also found that while we were usually
slow in July and August, we were significantly slower
both months that year.
You can’t simply start and stop marketing. You can’t
start and stop nurture campaigns. Starting and stopping
is common for most businesses, but frankly, most
businesses fail, so the last thing I want to do is be like
most businesses. Now, I actually push on the gas a bit
harder during those slow months. We give our best
offers of the year in July and August for new customers.
We dig deep and work a bit harder. The payoff to
pushing harder can be seen in those slow months
with increased sales, as well as the following months
of September and October, which benefit from the
increased marketing in July and August.
Change or Die It is easy to get set in your ways. It is
even easier when things are going well. When things go
well, many entrepreneurs get lazy. They have so much

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www.newsletter pro.com 208.297.5700Building Relationships to Help Small Businesses Succeed.
Avoid These
3 Common Entrepreneurial Mistakes for Faster Growth and More Profits!
August 2021
Newsletter Pro
During the first half of 2021, I’ve
spent a lot of time thinking about
my past, both personally and professionally.
The past is not something I typically spend a lot of
time thinking about. I’m a big fan of learning from
my mistakes and taking those lessons with me into
the future but not dwelling on what could have been.
I rarely ever go down the path of “If I had only …” I
prefer to spend my time focusing on creating a better
tomorrow, since tomorrow is something I can have
some influence on.
One of the areas I reflected on was the early days at
Newsletter Pro. I made three really big mistakes, and
had I known back then what I know now about growing
companies, Newsletter Pro would be substantially
bigger and better today. While I can’t go back and
change my past, hopefully my missed opportunities
and mistakes can have a positive effect on you and
your company’s future.
Lazy Summer Days In the early days, I had a few
summers filled with fear. I couldn’t understand why new
sales seemed to fall off a cliff in July and August. I did the
same marketing activities that I used the rest of the year,
but for whatever reason, new sales still
slowed. At one point, I wondered if I should
just take the summer off since it had become
so slow anyway. After careful consideration, I
decided to do just that and take a nice long break
over part of the summer. As expected, sales slowed,
just like in years past, but what I didn’t expect was that
by not keeping my foot on the gas during those summer
months, I actually slowed significantly in September and
October, too. Historically, those are two very good sales
months for us. I also found that while we were usually
slow in July and August, we were significantly slower
both months that year.
You can’t simply start and stop marketing. You can’t
start and stop nurture campaigns. Starting and stopping
is common for most businesses, but frankly, most
businesses fail, so the last thing I want to do is be like
most businesses. Now, I actually push on the gas a bit
harder during those slow months. We give our best
offers of the year in July and August for new customers.
We dig deep and work a bit harder. The payoff to
pushing harder can be seen in those slow months
with increased sales, as well as the following months
of September and October, which benefit from the
increased marketing in July and August.
Change or Die It is easy to get set in your ways. It is
even easier when things are going well. When things go
well, many entrepreneurs get lazy. They have so much.
Dave Meholovitch
Rooting For You!
whowantstobetheboss.com

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