Facebook Marketing Made Easy
Facebook Marketing 2018 Made Easy
✓ Let’s start by describing Facebook as
what it is at face value: a social media
network designed for everybody
✓ Facebook has become the most popular
social platform because it is easy to use,
because of its features, and its
applications
✓ Facebook’s main attraction is its user
profiles, which allow people to add their
names, their personal info, their
pictures, their interests, and a lot more
✓ In fact, businesses can use Facebook as a
powerful marketing tool, and there are
many doing so successfully already
How Can Facebook Marketing
Help Your Business?
✓ Facebook Marketing Will Help Your
Business To Reach The Perfect Customer
✓ Facebook Marketing Will Help Your
Business Attract More In-Store Visits
✓ Facebook Marketing Will Help You
Advertise Your Business For Cheap
✓ Facebook Marketing Will Help You To
Easily Engage Potential Customers
✓ Facebook Will Help Your Business
Reconnect With Past Customers
✓ Facebook Will Help You Establish A Full
Marketing Hub In One Place
Fingding The Right Facebook
Marketing Tool
✓ Facebook Walkthrough
✓ Creating A Facebook Page for Marketing
✓ Creating And Promoting A Facebook
What is Facebook Marketing?
✓ Facebook Pages
✓ Facebook Ads
✓ Messenger
✓ Instagram
✓ Audience Network
Shocking Facebook facts to
consider
✓ The vast majority of US based Facebook
users are adults
✓ Facebook is a global community
✓ This one is pretty relevant: 78% of US
adults aged between 18 to 34 years old
use Facebook to discover new retail
products
✓ Here’s the big one: 95.8% of social media
marketers worldwide say Facebook of
all social media platforms delivers the
best return on investment, followed by
twitter, which sits at 63%, over 30% less!
Creating A Facebook Page
for Marketing
✓ To get started, simply click on the menu
button located in the upper right panel,
and then on the “create page” option
The first step is to look for a domain
vendor
✓ Next up you’ll have to enter a name for
your page in the “page name” field, and
then to enter a category keyword in the
“category” field
✓ Next up you’ll have to click on the
“upload a profile picture” button to
upload a profile picture for your page
✓ Start by clicking on the page options
menu button located below the cover
image and then click on the “edit page Click here to access my exclusive Facebook Marketing 2018 Video Training! (Insert URL)
Page Post
✓ The Facebook Ads Manager
✓ Creating Your First Facebook Ad
Campaign
✓ Creating A Lead Generation Campaign
On Facebook
Creating And Promoting A
Facebook Page Post
✓ Creating a basic page post is easy
enough, and you’ll simply have to start
by going to your Facebook page
✓ Let’s show you how to create an
engaging Facebook post that you can
actually promote
✓ You can click on “photo/video” to select
how you want to insert media on your
new post, and there are several options
✓ Now, what we want to do with this post
right here, and this is how you will be
creating the majority of your posts, is to
insert a URL where to send people to
info” option
✓ N ow add a compelling description for
your business in the “description” field
✓ Now scroll down to “locations”
The Facebook Ads Manager
✓ Start by clicking on the options menu
located in the upper right-hand panel
from anywhere on Facebook, and then
click on the “create ads” option
✓ Now you will land on the Facebook Ads
manager dashboard. From here you will
be able to access all of the Facebook
advertising features
✓ The main dashboard is organized in a
way that will allow you to create an ad
right when you need it
✓ Let’s take a look at the options panel
located on the top bar
✓ In the “settings” section you will be able
to configure your “ad account setup”
from the “ad accounts” tab
✓ Now on the “pages” tab you will be able
to check and manage your Facebook
pages
Creating Your First Facebook
Ad Campaign
✓ Once in the ads manager you will be
able to “create a new campaign” or to
“use existing campaign”
✓ On the next page you will simply have to
specify your account country, your
currency, and your time zone if you
haven’t done so already
✓ Start by naming your new ad set in the
“ad set name” field
✓ Let’s now move to the “audience”
section
Creating A Lead Generation
Campaign On Facebook
✓ To create a new lead generation
campaign you have to select “lead
generation” as your marketing objective
✓ Now move to the “audience” section to
set up your target audience
✓ Now it is time to go to the “placements”
section
✓ Now we are going to select an image for
our ad
✓ Now, there are a couple of things that
we would like to highlight
✓ Secondly, the “call to action” button
selected by default when you create a
lead generation ad is the “sign up” Click here to access my exclusive Facebook Marketing 2018 Video Training! (Insert URL)
✓ Start by selecting your target locations
in the “locations” section
✓ Now, in the “age” section you can select
the base age and a top age of your
target audience
✓ As a final step, you can click on the “save
audience” button to save this audience
set up so you can use it later
Using Facebook Live For
Marketing
✓ Using Facebook Live For Marketing
✓ Creating A Facebook Remarketing Pixel
✓ Creating A Custom Audience
✓ Creating A Facebook Remarketing
Campaign
✓ Facebook Marketing Strategies That
Convert In 2018
✓ Crazy Simple Tricks To Boost Your
Organic Reach In 2018
Creating A Custom Audience
✓ These audiences are called “custom
audiences”
✓ There are several interesting ways to
create a custom audience
✓ You can create a custom audience from
“website traffic” to target people
whom you have tracked with a
Facebook Pixel
✓ You can create a custom audience from
“offline activity” to target people who
have interacted with your business instore, by phone, and other offline
channels
button, but you can select a different
one
Creating A Facebook
Remarketing Pixel
✓ Creating a Facebook Remarketing
Pixel is easier than you think, and
we are going to show you how
✓ Now navigate the options below the
“measure and report” section and
click on the “pixels” option
✓ Awesome! Your new Facebook
Remarketing pixel is ready
✓ You will need to have administrative
access to your website’s code in
order to install the remarketing
pixel between the “
“” tags
✓ With the Facebook pixel you will be
able to track events such as
purchases, generated leads,
registrations, payment info added
by customers, items added to a
shopping cart, checkouts, searches
and content views
Creating A Facebook
Remarketing Campaign
✓ To show you how, we are going to
start on the ads manager dashboard,
and we will select the “conversions”
objective
✓ First we will name our new ad set in
the “ad set name” field. Now we have Click here to access my exclusive Facebook Marketing 2018 Video Training! (Insert URL)
Facebook Marketing
Strategies That Convert In
2018
✓ Always Use Media In Your Posts
✓ Study Your Target Facebook
Demographics
✓ Apply The 80:20 Rule
✓ Use Your Cover Photo To Promote
Discounts
✓ Optimize Your Campaigns In Real Time
Do’s
✓ Interact With Your Page Fans
✓ Use Brand-Specific Tabs
✓ Use Easily Recognizable Branding
✓ Develop Personality And Humor
✓ Highlight Your Facebook Page On Your
Websites
✓ Encourage “Likes” and Shares With
Giveaways
✓ Post Curated Content
✓ Cross Promote To Instagram
✓ Use The Page Insights Feature
✓ Experiment With When And How Often
You Post
to select a “conversion event”
✓ Now we have to set up our audience
✓ Now over in the “budget and
scheduling” section we are going to use
the same set up we’ve used before
✓ Now that our remarketing campaign
is all set up we will simply have to click
on the “confirm” button to get it
approved and launched
Crazy Simple Tricks To Boost
Your Organic Reach In 2018
✓ Ask Questions
✓ Ask For Feedback
✓ Upload Videos
✓ Run Contests
✓ Use Tags
Don’ts
✓ Don’t Set And Forget
✓ Don’t Mislead Consumers
✓ Don’t Buy Engagement
✓ Don’t Spam
✓ Don’t Promote Direct Sales
✓ Don’t Post Irrelevant Content
✓ Don’t Target Too Broadly
✓ Don’t Write Long Copy
✓ Don’t Disappear
