“No marketing ‘trick’ is going to help anyone right now.”

Bill Mueller ~ wrote:
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>"No marketing 'trick' is going to help anyone right now."
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> I heard someone say this recently and instantly knew it was true.
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> Which is another way to say that I think a lot of the old-school marketing tactics will not survive this pandemic.
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> (May they rest in cart abandonment hell.)
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> Like the fall of the Berlin Wall, this would be welcome news.
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> The Internet has been great for a lot of things, but it's also inspired a lot of copying and pasting.
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> It's almost never a good look ...
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> You know what can't be copied and pasted?
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> YOUR OWN STORY.
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> I've been waiting for the day when advertising and marketing wasn't so cringey.
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> Perhaps that day has arrived.
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> Certainly YOU can help make a difference by making this sort of shift in your own marketing.
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> Tell more stories rather than doing all the sorts of things you see others do (I'm looking at you, 55-word benefit-rich headline + unrealistic promises.)
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> I don't mean to point fingers.
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> Because full disclosure: I've written plenty of those myself.
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> But in recent years I've been trying to use marketing that thrives less on activating people's fight or flight response and more on activating dopamine in their brains.
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> You can do that with story.
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> Stories automatically trigger feel-good chemicals in our brain.
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> It's also true that people are more likely to buy when you make them happy.
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> Or INSPIRED.
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> Be someone's inspiration ... maybe even your prospects' and customers'.
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> Your marketing wingman,
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> Sent to: dmeholovitch@gmail.com
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> Billy Mueller, 11410 NE 124th St., Ste 756, Kirkland, WA 98034, United States
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