Should You Automate Your Social Media
You’ve probably heard of social media automation tools.
You know, those tools that does all the heavy lifting for you by automating your social media campaigns.
I’m talking about a hands-free tool that creates images, overlays inspirational quotes, and posts them regularly to your social media accounts for you.
In the process of testing it out, it got me thinking… is social media marketing really worth the effort? Is automating your social media marketing ethical? And most importantly, does automated social media marketing really work?
Is social media marketing really worth the effort?
Well, it all depends on your perspective. From a business standpoint, you can’t argue with these facts…
Nearly every large company has an established social media presence on Facebook, Twitter, Linkedin and even Pinterest. That’s no accident. These companies know the value of social media when it comes to online marketing.
- Social media builds their brand.
- Social media gets them website traffic.
- Social media gets them more subscribers and customers.
- Social media gets them better search engine ranking.
- I could go on and on, but I think you get the point. Social media increases business.
But what about automating the process? Is it ethical?
Well, let’s look at how most of those big businesses handle social media.
They hire social media consultants and managers to run their campaigns. Some employ large staffs of social media workers to get their message out daily.
Many companies spend thousands of dollars a DAY building their social media presence.
That in and of itself is a form of automation, wouldn’t you agree?
But as a small or home business owner, you probably cannot afford to hire social media consultants and managers. So that leaves you with a choice… You can do it all yourself, spending literally hours a day trying to compete with companies that have deep pockets.
I suggest you look into automating your social media using a SAAS (software as a service) application if you want to save time and get more social media traffic.