The Art Of Selling Online
Chapter 1: The Art of Selling
Imagine a row of cramped stalls on the dusty road somewhere in the
Middle East, several hundred years ago. The stalls sit side-by-side
on both sides of a dusty street. Some people in the crowd are simply
going from one place to another, and some have come to purchase
a particular item. The vendors use all sorts of schemes and
strategies to get the attention of the passersby and draw them to
their own stall rather than to their neighbor’s. Each vendor must
convince one person at a time that he has the best product
compared to all those around him and that it would be a grave
mistake to buy from anyone else besides him. The buyer has to be
convinced that what he is giving up is nothing in exchange for the
value that he is getting in return.
This is the art of selling.
Every business person, whether on a dusty street in the Middle East
or in an air-conditioned high-rise in New York City, has to convince
the buyer that his product is the best and that the buyer would be
missing out on a great deal by walking away from the transaction.
The object of the person or company selling the goods and services
is to convince the buyer that he will get more than he is being asked
People have been mastering the art of selling products and services
to those who need them since the beginning of time. The methods
The buyer has to
be convinced that
what he is giving
up is nothing in
exchange for the
value that he is
getting in return.
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